Sony CEO Kazuo Hirai says “Pokemon Go is a real game-changer”, when speaking to The Financial Times. He went on to say; “I’m very interested in the fact that it has the potential to really change the way people move, literally. [It is an] innovative idea that’s going to lift all boats for the video game industry.”
“[Mobile gaming] is something we are aggressively getting into. It’s quite a shift from being just a console-based business to being on mobile phones as well. It is a very important part of the Japanese market and therefore we’ve created a wholly-owned subsidiary that’s completely dedicated to mobile gaming. They’ll be coming out with titles.”
What do you think, is Sony going to find success like Nintendo did with Pokemon Go?