Hot Wheels and Nintendo are partnering by releasing a special set of Super Mario cars in full flashback style! There are 6 cars all together, featuring the standard roster of Super Mario characters; Mario, Luigi, Peach, Toad, Yoshi and Bowser. Nintendo has been putting a lot of muscle into marketing some of it’s important intellectual properties. Like the popular Kellogg’s Fruit Loops commercial Nintendo has been broadening the exposure franchises like Super Mario receive. Releasing a special Hot Wheels set is a great way to promote Mario and Nintendo. The Super Mario Hot Wheels set should be available soon. See the promotional video below.
The ultimate #flashback is here! @NintendoAmerica #SuperMario #HotWheels pic.twitter.com/BHpiXJYKLb
— Hot Wheels (@Hot_Wheels) August 26, 2016