Nintendo 2016 Holiday Strategy Putting Less Focus On Wii U

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The Wii U is going to play a smaller role in Nintendo’s 2016 holiday strategy this sales season. This was revealed during Nintendo’s recent financial results briefing. Discussing this years holiday season strategy Nintendo reflected on a variety of products, from 3DS games too Super Mario Run. and amiibos, but nothing nothing was highlighted for the Wii U.

Nintendo Focusing on a wide range of products this holiday season!

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As you can see, we are heading into the year-end holiday season with a richly varied product lineup. We hope this range of Nintendo products will reach a broad audience of consumers and reaffirm our company’s presence during this holiday season. We will work to carry this momentum forwards towards the launch of Nintendo Switch.

Source : https://www.nintendo.co.jp/ir/pdf/2016/161027_2e.pdf

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